Term
- 3 months
- 1× usage fee
- 6 months
- 1.75× usage fee
- 12 months
- 3× usage fee
The license start date and end date are written into the booking. Renewals require a new quote before continued use.
DNWIDE / TALENT BOOKING DESK
TALENT RATE SHEET · USDThe talent.
The time.
The rights.
A clear model and talent rate sheet for small, medium and large brands. Book talent for your campaign and license exactly the usage you need.
TALENT SERVICES ONLY
Session fee
+ usage license
+ agency fee.
Photography and production are not included.
Small / medium / large brand ratesSeparate talent + usage feesItemized client agency fee
01 / TALENT SESSION FEES
One rate sheet.
Three brand tiers.
DNwide starting estimates, per talent. Select your brand tier and booking type, then add licensing and any exclusivity.
Independent businesses with primarily local distribution and a limited customer market. DNwide confirms the tier using the end brand’s scale, parent group and distribution. Media, territory and duration are priced separately.
| Talent booking | Small brand | Medium brand | Large brand |
|---|---|---|---|
| Commercial model / full day8-hour day | |||
| Commercial model / half day4-hour booking | |||
| E-commerce model8-hour day | |||
| Fit model / fitting2-hour minimum | |||
| Event / personal appearance4-hour booking | |||
| Runway / presentationone show / up to 4 hours |
Session fees cover talent time. Add image/likeness usage, any exclusivity and the 20% client agency fee. Photography, filming, editing, crew, locations and finished content are excluded. Named talent and union-covered work may require a different quote.
BOOKING UNITS + EXTRAS
Commercial model / full dayOne model on your set for up to 8 hours, including a meal break. Media usage is separate.
Commercial model / half dayOne model on your set for up to 4 hours. Media usage is separate.
E-commerce modelOne model for product-page or catalogue work on your set. E-commerce image licensing is separate.
Fit model / fittingOne model for garment fit assessment or a scheduled fitting. No published media usage is included.
Event / personal appearanceOne talent appearance for an agreed event brief. Endorsements, social posts and recorded media usage are separate.
Runway / presentationOne model for one presentation within a 4-hour call. Rehearsal extensions and campaign media usage are separate.
02 / IMAGE + LIKENESS LICENSING
Your usage.
Clearly defined.
Session time and media rights are priced separately. These usage estimates cover one talent, one campaign, a 3-month term and the United States.
| Licensed media | Small brand | Medium brand | Large brand |
|---|---|---|---|
| Brand website + organic socialBrand-owned website and organic brand social posts. Excludes boosting, paid ads, retailer pages and talent-account posting. | $500 | $1,000 | $1,750 |
| E-commerce product listingsSpecified brand-operated product listings. Retailer, marketplace and paid-media use require additional agreement. | $500 | $1,000 | $1,750 |
| Paid digital + organic socialApproved brand-account digital advertising plus brand-owned website and organic social. Spend and placement limits are agreed in the booking. | $1,000 | $2,000 | $3,500 |
| Print advertisingNamed print publications and agreed circulation. No digital advertising or outdoor rights are included. | $1,000 | $2,000 | $3,500 |
| Outdoor / billboardsNamed outdoor placements and agreed locations. Other media are licensed separately. | $1,500 | $3,000 | $5,250 |
| Product packaging + point of saleSpecified products, packaging runs and retail displays. Distribution, sell-off and removal dates require written agreement. | $2,000 | $4,000 | $7,000 |
| TV / streaming / cinemaCustom negotiation by talent, media plan, term and territory. Any applicable union terms are assessed separately. | Custom quote | Custom quote | Custom quote |
| Multiple media / buyout requestCustom scope only. No automatic all-media, perpetual, transferable or unrestricted likeness rights. | Custom quote | Custom quote | Custom quote |
Usage is calculated from the standard full-day commercial model benchmark for the selected brand tier ($1,000 / $2,000 / $3,500), not the number of shoot days. A half-day, fitting or e-commerce session does not reduce that licensing benchmark. The approved asset list and campaign scope are confirmed in the quote. Paid-digital pricing already includes brand-owned organic web/social usage.
Territory
- United States
- 1× usage fee
- North America
- 1.5× usage fee
- Worldwide
- 2.5× usage fee
Media and distribution are scoped to named markets. Incidental online accessibility is distinguished from a targeted worldwide campaign in the confirmation.
Category exclusivity
- 3 months
- +50% of day benchmark
- 6 months
- +100% of day benchmark
- 12 months
- +200% of day benchmark
Per talent, one named product category; the territory multiplier applies. Exclusivity is additional to session and usage fees.
03 / WORKED BOOKING EXAMPLE
One model.
Three brand scales.
A soda brand books one commercial model for one 8-hour day, with 3 months of US paid digital and brand-owned organic usage, without exclusivity.
| Fee | Small | Medium | Large |
|---|---|---|---|
| Talent session | $1,000 | $2,000 | $3,500 |
| Usage license | $1,000 | $2,000 | $3,500 |
| Agency fee / 20% | $400 | $800 | $1,400 |
| Estimated total | $2,400 | $4,800 | $8,400 |
Talent and licensed rights only. Excludes taxes, travel, overtime and expenses. Your team supplies all photography and production. The final talent and booking scope are confirmed separately.
04 / BOOKING DETAILS
Before the
booking is confirmed.
Every booking identifies the end client, talent, schedule, licensed media, asset scope, territory, term, exclusivity and fees.
Client agency fee
A 20% client agency fee is calculated on the session, usage and exclusivity fees shown here. It is a client-side charge; it does not describe the talent’s private commission arrangement. Expenses and applicable taxes are separate.
Hours + expenses
The listed session defines the booking length. Overtime planning starts at 1.5× the agreed session’s hourly equivalent after that booking period. Travel time, fittings outside the booked scope, travel costs, meals and accommodation are quoted separately where required.
Confirmation + changes
Availability holds, cancellation and weather policies, payment dates, licensed asset counts and any union requirements are set out in the written booking confirmation. No estimate or inquiry grants image or likeness rights. New uses and renewals require prior written approval.
05 / BOOKING QUESTIONS
Know what
you’re booking.
What does the session rate cover?
One talent’s time for the stated booking unit. It does not buy commercial rights to that talent’s image, name, voice or likeness. It does not include a photographer, film crew, editing, studio, creative production or finished content.
How is our brand tier determined?
The tiers are DNwide planning categories. Small brands are primarily independent/local; medium brands are established/regional or growing nationally; large brands are enterprise, national or global. The end brand’s distribution and parent group matter even when a small production company places the booking. The agency confirms the applicable tier before booking.
Do the same rates apply to every model?
These are DNwide starting estimates. Selected talent, experience, demand, specialist performance requirements, dates, campaign exposure and union coverage may change the quote. Celebrity endorsements, ambassador agreements and talent-account social posting are negotiated separately.
Can we combine media or extend a campaign?
Yes, with a written quote. The paid-digital option includes brand-owned web and organic social, so those are not added twice. Other media combinations, new territories, additional assets and renewals are separately agreed. Existing licensed material does not automatically include a new campaign or an extension.
Is exclusivity included?
No. Bookings are non-exclusive unless an additional category restriction is agreed. The guide estimates one named product category in the selected territory. Competitor lists, exceptions, duration and restrictions on future work must be agreed before booking.
Can we buy all rights forever or use AI?
Perpetual, all-media, transferable or unrestricted rights are not included. AI training, synthetic likeness, voice cloning and digital replicas are excluded from every estimate and require separate, explicit talent and agency approval.
DNWIDE / COMMERCIAL TALENT
Send the brief.
We’ll confirm the talent.
Request a talent quoteBusiness inquiries are open. No invitation required.